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Research Methods

  • Desk study
  • Structured interviews (street/home survey, survey at sales points)
  • Personal interviews with experts and B2B consumers
  • Hall test
  • Focus groups
  • Projective techniques (brand personification, collage technique, associative tests, etc.)
  • Mystery shopping
  • Blind interviews with competitors
  • Market observations (evaluation of vehicle and foot traffic, observation of competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics).
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