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Possible targets for market research studies

  • Evaluating an investment project’s potential
  • Market research for project feasibility study
  • Evaluating an existing facility’s competitiveness
  • Developing a strategy to ensure that a facility is competitive
  • Evaluating the level of satisfaction and loyalty among customers and tenants
  • Developing a customer loyalty program
  • Evaluating the effectiveness of promotion campaigns (pre-testing, post-testing)
  • Auditing a facility’s marketing and developing an action plan to improve the marketing system
  • Market research for the purpose of branding, developing a strategic brand platform (target audience, mission, USP and brand individuality, positioning strategy, communications platform)
  • Market research for the purpose of re-concepting or re-branding a facility
 
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