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The Best Graduation Work in Marketing

Market Research & Management Consulting Agency “Market” gave information support to the All-Russia contest called The Best Student Graduation Work in Marketing.

A contest for the best student graduation work in marketing was successfully conducted in 2004 by the Plekhanov Russian Academy of Economics. The contest became the progenitor of the first All-Russia contest, where 57 graduation works were presented.

Interest in the contest shown by the educational institutions is quite natural: training of students in marketing is becoming more and more crucial task, as the graduates are the potential of the Russian business, i.e. the potential that is needed to tackle important strategic tasks within the companies.

Assessment of the works took into account several criteria. The first important aspect is a student’s ability to diagnose the problems existing both within companies and in the competitive set. The second factor is the ability to use different research techniques and methods under changing conditions of business environment. At last, the third aspect is competence in decision-making mechanisms as regards marketing and readiness to fulfill such steps.

The winners of the contest The Best Student Graduation Work in Marketing are: 1st place – Trofimova M.A., from the Moscow State University of Economics, Statistics and Informatics; 2nd place – Kozhanova A.V., from the Plekhanov Russian Academy of Economics, Vinogradova N.A., the State University Higher School of Economics; 3rd place - Strebkova O.Yu., The Russian State Trade and Economics University, Ryzher E.A., The Russian Trade and Economics University, Zhigareva K.A., International University (Moscow).

The winners and the participants got valuable prizes and gifts from organizers and sponsors of the contest – Ekonomika-publishing house, Alpina Business Books, Olma-press, Delo, Grebennikov Publishin House, Yavidovo-recreational complex, Astro-design advertising agency, Nir-company, recreational complex Samolyot, magazines: Marketing in Russia and abroad, Practical marketing.
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