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Marketing Lab Students Get Hands-On Experience

Marketing Lab Students Get Hands-On Experience Navigating bureaucracy, accessing credit, getting insurance and Russia joining the WTO – those are just a few of the issues facing small and medium-sized businesses that the Marketing Lab’s students studied as their final project. The future marketing professionals did most of the research on their own, but their experienced mentor Yelena Ochkasova was always on hand to offer advice.

As part of their assignment, the students collected secondary data, drew up a questionnaire and sample configuration for polling business owners, carried out polls, analyzed the data and wrote a report. Then they turned their results into a presentation for the Market Agency’s top managers.

Because it was the students’ first marketing study, the assignment was limited to a basic analysis of the data and a statement of facts. In a recommendation for the future, Ochkasova told the students that their work will be more valuable if they remember to pay special attention to the practical application of marketing study results. After all, a really valuable study goes beyond dry statistics to answer questions like “What should we do?” and “How can we solve this problem?”

 Photo presentation of Marketing Lab student research projects


Dennis Ionov and Svetlana Tsareva
Dennis Ionov and Svetlana Tsareva
 
 
Irina Golovina
Irina Golovina

Assya Chernyshenko and Pavel Struzhanov
Assya Chernyshenko and Pavel Struzhanov
  
Valentina Maslova
Valentina Maslova
Valentina Maslova and Dennis Ionov
Valentina Maslova and Dennis Ionov
  
Dennis Ionov, Svetlana Tsareva, Irina Golovina, Iliya Shumelev, Valentina Maslova
Dennis Ionov, Svetlana Tsareva, Irina Golovina, Iliya Shumelev, Valentina Maslova
 
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