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How long does a market feasibility study take?

The specific list of steps for a market feasibility study for a brand is defined for each project individually in its technical specification. On average, the process takes 8-10 weeks.

The project usually has two phases:

Phase 1: Marketing study and development of marketing feasibility study for the new product/brand.
Phase 2: Developing strategic platform for new brand.
Phase 3 (optional): Testing the strategic brand platform and the concepts of its attributes.
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