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How does a market feasibility study work?

A market feasibility study for a brand is based on the results of a market study and consultations with the client. This type of project involves working with three kinds of information sources:

  • Corporate information from the client (completed marketing studies, internal employee focus groups, internal expertise)
  • Ready-to-use (secondary) information on the market (results of marketing studies, industry press, the internet, official information, etc.)
  • Field information (consumer survey results, focus groups or in-depth consumer interviews, market expert surveys, competition studies (mystery shopping, observations, blind interviews), retail or wholesale audits, etc.)
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