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When is a market feasibility study appropriate?

  • You want to develop and bring to market and new brand that has the potential to be strong
  • Sizeable investment in a new brand
  • You need a solid business plan, not just a visualization of your brand
  • You want to re-brand your company’s key brand (including your corporate brand)
  • You are planning to bring a new brand into a complex market where you will have strong competitors
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