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Business plan format and structure

The format and structure of a business plan can vary depending on the nature of the project, but a business plan usually contains the following sections:

  • Project overview
  • Background on the project’s initiator
  • Description of the product or service
  • Description of the industry and market
  • Marketing plan
  • Production plan
  • Organizational plan
  • Financial plan
  • Analysis of project risks
  • Appendices
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