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Some examples of the type of sociological research the Market Agency’s specialists can perform

  • Analysis of a region’s overall social situation; assessment of the level of social tension and its causes
  • Ascertain what regional and local social problems are most significant to local residents and find out how local residents want these problems solved
  • Evaluate residents’ satisfaction with quality-of-life indicators: health care, infrastructure, public safety, public transportation, living conditions, education, employment, healthy lifestyles, free time, family, raising children
  • Evaluate residents’ attitude toward local government; evaluate the performance of the current local administration or specific agencies
  • Evaluate the level and quality of information residents receive about the performance of the local government, specific agencies, and/or programs
  • Evaluate residents’ responses to federal and regional reforms
  • Evaluate the image of specific officials; ascertain and analyze the positive and negative elements (traits) of their image; ascertain what motivations form that image
  • Study issues relating to young people, inter-racial relations and other social problems (corruption, alcoholism and drug addiction), the entrepreneurial climate, etc.

Our specialists can also utilize powerful, proprietary methods for providing research support during election campaigns (local legislative elections, mayoral elections). We offer the following research services for effective election campaigns:

  • Forecast possible outcomes
  • Political segmentation of the electorate; ascertaining who each candidate’s target voters are
  • Ascertain what regional and local social problems are most significant to local residents (significant topics for election messages to address)
  • Determine which prominent individuals are trusted by the electorate (in order to bring these people into the campaign)
  • Determine the electorate’s political orientation in order to choose which parties and movements to utilize in the campaign
  • Ascertain the most effective channels and media for political messages
  • Evaluate the quality of information about candidates (positive, negative), ascertain the sources of positive and negative information about representatives who are known to the public
  • Ascertain the image of each representative who is known to the public; determine and analyze positive and negative image elements (traits)
  • Ascertain voters’ readiness to vote for specific candidates, including during runoffs
  • Evaluate the effect of a candidate’s political orientation or his/her membership in a party (movement) on voters’ choices.

 
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