Desk study Personal structured interviews (street/home surveys, surveys at sales locations) Structured telephone interviews Hall-tests Home-tests Focus groups (may include demonstrations, taste tests) Projective techniques (brand personification, collage technique, associative tests, etc.) In-depth interviews (at the respondents’ home/work) Mystery Shopping Market observations (evaluating vehicle and foot traffic; observing competing retail locations).
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Research for В2С markets 
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