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Methods Used for Studies

  • Desk study
  • Personal structured interviews (street/home surveys, surveys at sales locations)
  • Structured telephone interviews
  • Hall-tests
  • Home-tests
  • Focus groups (may include demonstrations, taste tests)
  • Projective techniques (brand personification, collage technique, associative tests, etc.)
  • In-depth interviews (at the respondents’ home/work)
  • Mystery Shopping
  • Market observations (evaluating vehicle and foot traffic; observing competing retail locations).
 
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