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Methods used for B2B marketing studies

  • Desk study
  • Personal, in-depth B2B interviews (with individuals deciding on a purchase, technical specialists, managers and experts)
  • Personal structured or semi-structured B2B interviews
  • Structured or semi-structured B2B phone interviews
  • Blind phone and personal interviews
  • Hall tests
  • Focus groups, including expert, internal and mini-focus groups
  • Delphi method
  • Mystery shopping
  • Market observations (demonstration hall, sales department, etc.)
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